You’ve probably heard of Google Ads and may have even considered using them to promote your business. But what are they exactly, and how do they work? In short, Google Ads are a type of advertising that allows you to pay for top placement on Google search results pages. When someone clicks on your ad, you pay the amount you bid for that keyword. 

Google Ads Effectiveness

The effectiveness of Google Ads is due in large part to the fact that people trust Google. According to Statista, “Google has maintained its dominating position as the most visited website in the world since 2013, with growing traffic from countries such as India, Japan, and the United States.” When users see your ad at the top of the search results, they are more likely to click on it because they trust that Google has placed it there because it is relevant to their search. 

How Much Should I Bid for a Keyword?

The amount you bid for a keyword depends on several factors, including how competitive that keyword is and how much you are willing to spend per click. You can use tools like WordStream or AdWords Keyword Planner to help you determine which keywords to target and how much you should bid on each one. 

Another factor to consider when setting your bids is your Quality Score, which is a measure of how relevant and useful your ad is deemed by Google. The higher your Quality Score, the less you will have to pay per click because Google believes that users will find your ad helpful. You can learn more about Quality Score here. 

Google Ads for More Business

Google Ads can be an extremely effective way to promote your business online. Because people trust Google, ads that appear at the top of search results pages are more likely to be clicked on than ads appearing elsewhere. When setting bids for keywords, be sure to consider factors like competitiveness and Quality Score. With a little trial and error, you can find the right mix of keywords and bids that works for your business.