Google’s algorithm has changed SEO forever. In this blog post, we will discuss the history of Google’s algorithm and how it has impacted search engine optimization. We will also provide tips for staying ahead of the curve and optimizing your website for today’s search engines.
The Evolution of Google’s Algorithm
Google’s algorithm is constantly evolving. In the early days of the internet, search engines were very basic. They would simply scan a website for keywords and then rank the site based on how many times those keywords appeared. This was not an effective way to find relevant results, and it often led to websites that were stuffed with keywords ranking higher than more relevant websites.
How Google Created Search Engine Optimization
Google changed the game in 1998 when they released their PageRank algorithm. This algorithm looked at more than just keywords; it also took into account the number and quality of links pointing to a website. This made it much harder to simply stuff keywords onto a page and expect to rank high. Google’s algorithm has continued to evolve over the years, and it now takes into account over 200 different factors when determining how to rank websites.
Google’s SEO Algorithm History
The history of Google’s algorithm is a long and complicated one. But understanding how it has evolved can help you stay ahead of the curve and optimize your website for today’s search engines. The most notable change came in 2011 with the introduction of Panda. This update was designed to penalize websites that had thin or low-quality content. This forced website owners to focus on creating high-quality, relevant content if they wanted to rank well in Google.
Google’s Panda Algorithm
In the years since Panda, Google has made a number of other algorithm changes that have had a major impact on SEO. In 2012, they introduced Penguin, which penalized websites that were using black-hat SEO techniques like keyword stuffing and link buying. Then in 2013, they rolled out Humming bird, which was a major update to their ranking algorithm. This update placed more emphasis on the meaning of search queries, rather than just the individual keywords.
Great Content for SEO Ranking
The big thing people always say is that content is king, and this is certainly true. The key is creating high-quality, relevant content that your users want to read. You can ensure that your website will rank well in Google, no matter what changes they make to their algorithm.
If you need help crafting content that is hard hitting, and gets to the heart of Google’s algorithimic calculations to get your website to the top of search results just contact Echo Marketing’s SEO department to get started. We are experts at assisting companies grow their online presence.