What is technical SEO? Basics and Top 10 Best Practices

Whether you’re a small business owner or an experienced digital marketer, it’s essential to be familiar with technical SEO. Technical SEO affects how your website is indexed on search engine results pages and can greatly influence how easily users find your website when searching for related content. In this blog post, we will cover the basics of what technically SEO is all about and look at the top 10 best practices for optimizing webpages to help gain visibility in those search engine rankings. Keep reading if you want to learn more about what technical SEO entails and how to create a successful strategy!

What is Technical SEO and Why Is It Important for Your Website

When it comes to optimizing a website, technical SEO is a crucial aspect that cannot be ignored. Technical SEO involves all the steps taken to improve the technical aspects of a website, such as site speed, mobile-friendliness, site architecture, indexability, and much more. It ensures that your website meets the technical requirements of search engine algorithms, resulting in increased website visibility and higher search engine rankings. Without proper technical SEO, your website may struggle to rank high in search engine results pages, resulting in reduced traffic and sales. Therefore, it’s crucial to work with an experienced SEO professional who can help you improve the technical aspects of your website, leading to better online performance.

Top 10 Best Practices to Improve Your Technical SEO

If you’re looking to improve your technical SEO game, there are a few key practices that you should follow. First, make sure that your website is mobile-friendly and has a fast loading speed. This will not only improve your user experience but also boost your search engine rankings. In addition, use descriptive and meaningful URLs that accurately reflect the content on each page. You should also regularly update and optimize your content to ensure it is relevant and informative for your audience. Another key practice is to properly use header tags and internal linking structure to help search engines understand your content. By following these and other best practices, you’ll improve your technical SEO and ultimately achieve better search engine rankings and increased traffic to your website.

1. Ensure your website is crawlable and indexable

As a website owner, it is crucial to make sure that your website is crawlable and indexable. This means that search engine spiders are able to navigate and understand the content on your website in order to properly index it in search results. To ensure crawlability, make sure there are no broken links or errors that could hinder the spiders from accessing your site. Additionally, indexability is important for search engines to properly categorize and display your content to potential visitors. By following these simple steps, you can optimize your website for search engine rankings and increase your chances of being found by your target audience.

2. Optimize your robots.txt file

If you want to ensure that your website is properly crawled by search engine bots, you need to optimize your robots.txt file. This file serves as a kind of map, letting search engines know which pages and folders they should and should not access. Without proper optimization, you run the risk of important pages being excluded from search results or sensitive information being accessed by bots. Optimizing your robots.txt file is a relatively simple task that can yield big results for your website’s visibility and security. By taking the time to craft an effective robots.txt file, you’ll be setting your website up for success in the complex world of search engine optimization.

3. Use high-quality, keyword-rich content

Creating high-quality, keyword-rich content is a crucial aspect of digital marketing. With the increasing competition online, it is essential to produce content that not only engages your audience but also ranks high in search engine results pages (SERPs). To achieve this, it’s important to understand your target audience’s needs and tailor your content to meet those needs while using relevant keywords throughout. By doing so, you can attract more visitors to your website, increase your click-through rates, and generate more leads. So, take the time to research and create valuable content that resonates with your audience and helps you achieve your marketing goals.

4. Create an XML sitemap and submit to search engines

As a website owner or developer, it’s crucial to ensure your website’s visibility to search engines. One way of doing this is by creating an XML sitemap. An XML sitemap helps search engines easily crawl and index the pages on your website. By listing all the URLs on your website, including pages that are not easily discovered by search engines, an XML sitemap increases the chances of your pages being seen and ranked. Once you have created your XML sitemap, don’t forget to submit it to search engines like Google and Bing. This process will ensure that your website is being properly indexed, leading to improved visibility and potentially more traffic to your site.

5. Take advantage of structured data markup

Structured data markup is an essential tool to help search engines and other platforms understand the content of your website. By using specific tags to describe the information on your page, you can improve the visibility and relevance of your website in organic search results. Structured data can also enhance the display of rich snippets and other visual features, such as review stars, event information, and product descriptions. Once you have implemented structured data markup, it is important to regularly test and monitor the results to ensure that the correct information is being displayed. With the power of structured data markup, you can make your website stand out in search results and attract more visitors to your site.

6. Utilize social media tags

Social media has become an integral part of our lives, and it’s hard to imagine a world without it. One of the ways to increase views and engagement on our posts is to use social media tags. These tags can help categorize posts and make them searchable, allowing more people to find and interact with them. Utilizing relevant and popular tags can help boost your reach and make your content discoverable to a wider audience. So whether you’re sharing a photo of your latest trip or promoting a new product, don’t forget to add some tags to increase its visibility on social media platforms.

7. Optimize page titles and meta descriptions

Optimizing page titles and meta descriptions is a crucial component of any successful SEO strategy. These elements provide search engines with valuable information about the content and purpose of your website, helping to improve your search engine ranking and drive traffic to your site. By including targeted keywords and phrases in your titles and meta descriptions, you can signal to search engines what your website is about and ensure that it appears in relevant search results. Additionally, well-written meta descriptions can entice users to click through to your site by providing a concise summary of what they can expect to find on your page. Don’t underestimate the importance of these small but mighty elements in improving the visibility and success of your website.

8. Monitor broken links and fix them promptly

Broken links on a website can be frustrating for users and can also harm a website’s search engine ranking. That’s why it’s important to monitor for broken links regularly and fix them promptly. Broken links can occur for a variety of reasons, such as a page being moved or deleted, or an external website changing their link structure. There are several tools available to help with monitoring broken links, such as Google Search Console and Screaming Frog. It’s important to take the time to fix broken links as soon as possible so that users can have a better experience navigating your site and search engines can properly crawl and index it.

9. Leverage the HTTPS protocol

When browsing the web, it’s important to ensure that your personal information remains secure. That’s where HTTPS comes in. HTTPS, or Hypertext Transfer Protocol Secure, is a protocol that encrypts your data as it travels between your device and the website you’re visiting. This means that third parties, such as hackers or government entities, cannot intercept and read your information. You can easily tell if a website is using HTTPS by looking at the URL – it should start with “https” instead of “http”. By leveraging the HTTPS protocol, you can browse the web with peace of mind, knowing that your data is protected.

10. Review site speed and performance regularly

In today’s fast-paced digital world, site speed and performance are crucial for ensuring a positive user experience. Regularly reviewing your site’s speed and performance can help you identify areas for improvement and make necessary adjustments. Slow loading times can lead to frustration and ultimately drive users away from your site. Taking the time to assess and optimize your site’s performance can not only improve user satisfaction but also boost your search engine rankings, making it easier for potential customers to find you online. Make sure to regularly monitor your site’s speed and performance to ensure that it is performing at its best.

How to Monitor Technical SEO Performance with Google Analytics & Search Console

Monitoring technical SEO performance is vital for any website owner aiming to improve their search engine rankings. Google Analytics and Search Console are two tools that can provide valuable insights into the technical issues that may be impacting your SEO performance. Within Google Analytics, you can analyze the traffic and behavior of your website visitors, providing insights into which pages are performing well and which are not. Additionally, using Search Console, you can identify any errors or issues that may be affecting your website’s search visibility. Both tools can be accessed for free and the data they provide can help you make informed decisions to optimize your website’s technical SEO performance. By regularly monitoring and analyzing these metrics, you can ensure that you are providing the best possible user experience to your website visitors and that your website is always performing at its best.

All in all, technical SEO is a must for any website that wants to rank well in search results. After reviewing the basics of technical SEO, we can conclude that investing time into improving the technical aspects of a site may be one of the foundational steps take to drive more organic traffic and improve visibility on search engines. These ten best practices can help you start your journey towards improved overall website performance. Monitoring and improving key performance indicators such as page speed and broken links are essential to keeping your rankings strong. Lastly, Google Analytics & Search Console will provide you with data-backed insight into your Technical SEO performance – making it possible to optimize user experience, conversion rates, and climb higher up the SERPs!